From Concept to Shelf: Our Packaging Design Process for Florida Brands

In a saturated market, your packaging has just seconds to grab a customer’s attention. Whether you're launching a gourmet chocolate bar, a skincare line, or a new tequila, whisky or vintage from your winery, packaging design isn't just about "looking good"—it's about building trust, telling a story, and converting browsers into buyers at a highly competitive space on shelf.

At Rubin Design Co., we’ve helped Florida brands transform their product packaging from forgettable to unforgettable—and profitable.

If you’re exploring packaging design in Florida, here’s a behind-the-scenes look at our creative process, from that first spark of inspiration to the moment your product hits the shelves.

Step 1: Discovery & Strategy

Every project starts with listening. We begin by learning:

• Who your ideal customers are
  
  

• What your product stands for
  
  

• Where and how it’s being sold (online, in boutiques, or big retail stores)

This stage allows us to align your packaging with your brand’s personality and business goals. Many graphic designers in Florida skip straight to design—but brand strategy is what makes the final product work.

What we deliver:

• Market research
  
  

• Competitive analysis
  
  

• Brand positioning brief
  
  

• Packaging inspiration board
  
  

Step 2: Concept Development

Next, we sketch and explore multiple directions for your packaging. We think about how the design will feel in someone’s hand, how it looks from a distance, and whether it speaks to your audience in three seconds or less.

We focus on:

• Logo placement and hierarchy
  
  

• Typography and color palette
  
  

• Shape, dieline, and structure considerations
  
  

• Messaging hierarchy and brand story
  
  

This stage is where our work as graphic designers in Florida really shines—combining visuals, copy, and packaging formats that reflect your story and stand out on the shelf.

Step 3: Design & Refinement

Once a direction is chosen, we refine the layout and build a fully-realized visual mockup. We think about how the product will appear in retail environments, on eCommerce platforms, and in social media photos.

We also make sure it works for:

• FDA or industry-specific labeling regulations
  
  

• Barcodes, net weight, ingredient panels, etc.
  
  

• Sustainability and print efficiency
  
  

What we deliver:

• Full packaging design (front, back, sides, top/bottom)
  
  

• Print-ready files
  
  

• Shelf-life visuals or mockups
  
  

• Optional variations (flavors, scents, SKUs)
  
  

Step 4: Printer Coordination

We don’t leave you hanging when the design is done. We assist with:

• Dieline adjustments
  
  

• Prepress reviews
  
  

• Printer coordination (including Florida-based or overseas vendors)
  
  

We make sure everything is set up correctly so your final packaging looks just as stunning on the shelf as it did in your concept.

Step 5: Launch-Ready Support

Once your packaging is in production, we help prepare for your launch. That includes:

• Product photography
  
  

• Brand kits for retailers
  
  

• Website or eCommerce packaging visuals

We understand that the journey from concept to shelf doesn’t end with a printed box—it ends with your customers holding something they can’t wait to buy again.

Why Florida Brands Choose Us for Packaging Design

• We’re local: As a Florida-based agency, we know how regional trends, seasonal buying habits, and consumer preferences impact packaging.
  
  

• We’re storytellers: Our work blends branding, visual strategy, and market research to create smart, stunning packaging that performs.
  
  

• We’re award-winning: Our packaging projects have been featured in national design publications and recognized by industry judges.
  
  

If you’re looking for high-quality, strategic packaging design services in Florida, our process is designed to take you from vision to shelf without the stress.

FAQs About Packaging Design in Florida

Q1: How much does professional packaging design cost in Florida?

We offer flat-rate packages and custom quotes based on scope.

Q2: How long does a packaging design project take?

A full project typically takes 4-6 weeks from discovery to final files, depending on the project. Rushed timelines can be accommodated with advance notice.

Q3: Can you help with both design and printing?

Yes! We’re a full-service graphic design agency in Florida and can manage both design and printer coordination. We also have preferred vendors we trust to deliver top-quality results.

Q4: Do you offer packaging design for specific industries?

Absolutely. We've worked with:

• Food & beverage brands

• Beauty and wellness products

• Pet products

• Luxury retail items

• Eco-conscious and sustainable packaging projects

And, many others!

Q5: What if I already have a logo?

Great! We can work with your existing brand assets or create a full refresh if needed. We are happy to evaluate what you currently have to make sure you are reaching your business goals with your consumers in mind. If your logo isn’t working well on packaging, we’ll advise on updates.

Ready to Bring Your Product to Life on the Shelf?

Whether you're launching something new or refreshing an old favorite, Rubin Design Co. delivers packaging that’s both beautiful and strategic.

Let’s create something that makes people pick it up, hold it, and remember it.

Schedule your call now to get started with our packaging design services in Florida.