AirTech Mechanical

Within 1 month of launching their new brand and website, AirTech Mechanical was offered more than one buy out from their direct competitors in the South Florida area. One of the offers was over 7 million dollars, simply based on how the brand was perceived. AirTech Mechanical, a well-established HVAC and AC company services three major regions of Florida—from West Palm Beach to Orlando—recognized it was time for a major brand overhaul. Their old identity felt outdated, overly tech-focused, and didn’t reflect the professionalism or quality of their service. Rubin Design partnered with AirTech Mechanical to deliver a modern identity that feels both polished and approachable, directly aligning with the company’s commitment to excellence. The rebrand included a fully redesigned website to improve user experience and customer trust, as well as striking truck wraps that transform every service call into a high-visibility advertising opportunity across Florida.